Connecting your students the ethical way.

Whether you want to improve conversion, retention or student experience, Goin' is the perfect zero-effort solution to build a social community among your students.

What do industry experts say about us

Julia Weston
Head of Marketing and Communications
University College London - Faculty of Life Sciences

"We had an amazing response to our first email to our future students with the invitation to join the Goin’ to UCL platform. It was the highest open rate I've ever seen and has led to some great engagement with students who have been able to meet up and support each other as they begin their journey with us."

Graeme Tong
Head of International Recruitment
University of Greenwich

"Glad The University of Greenwich could be a part of this community. Goin' to Greenwich is working really well for our offer holders. We appreciate the impact made in enhancing the student experience at our insitution."

Declan Coogan
Associate Director: Student Recruitment
Trinity College Dublin

"We have a lot of regional based teams that do great work, but personalised conversion activity was happening largely within each particular country. What's really exciting about Goin' is that now the students of these regions are coming together in a common space. We're now building a global community and a sense of connection earlier in the enrolment funnel. It's an authentic and exciting space that brings significant support to student experience, onboarding and conversion outcomes on their journey to Trinity."

Lisa Walters
Marketing, Communications and Student Recruitment Manager
University College London

"The Goin' team really helped our students develop that sense of belonging before arriving to UCL .That's so important when starting university. At SSEES, our experience as early adopters revealed that the Goin' team possesses a unique ability to not only listen but also to adapt, ensuring their platform aligns seamlessly with our student needs. The students have been loving the platform!"

Maria Lindblad
International Marketing Manager
Lund University

"We have received overwhelmingly positive feedback from our incoming students about the Goin' community! Students report feeling safer, less lonely and that they already have friend groups before even setting foot on campus"

Helena Bengtsson
International Communications Officer
Halmstad University

"Goin' focuses on the soft values compared to many other initiatives when it comes to recruitment and marketing. It is a service for our students that enables them to feel safe and prepared while making a very big decision in their life. We want to support our students in every way possible, and Goin’ has been a simple solution for us to offer this support without investing in more resources internally."

Parul Goel
International Student Officer
University of Antwerp

"We are happy to partner with Goin' in creating a social community for our international students. Connecting students prior to their arrival is crucial in easing their transition and making them feel at home. We chose Goin' in 2022 for its innovative peer-to-peer onboarding app. Its user-friendly interface and customisable features allow for a personalised experience."

Shraddha Vasudevan
Student Recruitment
The Hertie School

"We decided to choose Goin’ as we believe that it is a unique platform that offers an intuitive, user-friendly networking experience for our admitted students to make friends, create groups, and explore activities once they arrive in Berlin. Building meaningful relations is crucial for our journey here at the Hertie School."

Anne Simpson
International Affairs Specialist
Haaga-Helia University of Applied Sciences

"We discovered Goin’ Connect when we were looking for ways to support our students' well-being and integration better. The student feedback has been extremely positive, and most have commented how lovely it has been to make friends and get to know your classmates before studies even begin. From our perspective, everything has worked smoothly too, and we are excited to provide this service to our students. After all, the well-being of our students is our top priority, and the Goin´ Connect app definitely helps us in making the student experience a great one!"

Daphna Berger-Brightwell
International Marketing & Recruitment
Utrecht University

"What I love about Goin' is the impact it has on our students. Being able to speak with their future class-mates, their future friends, takes so much of their worries away and allows them to feel part of our community prior to arrival. The fact that the app is self-managing makes it an absolute win-win for our marketing team as well!"

Mats Engblom
Marketing & Recruitment
University of Helsinki

"What the Goin’ platform offers is in my opinion something more than just a conversion tool for turning applicants into enrolled students. From my point of view we are investing in students feeling welcome before they even arrive on campus. We are aiming for a higher conversion but what we also want is motivated students that feel like they are a part of our community from day one. I think Goin’ is one of the easiest ways to do that. In reality it’s been very low effort and maintenance from our side, not just in the sales pitch."

Piet van Hove
President EAIE and Senior Advisor UA
University of Antwerp

"Social networking is an essential part of the student experience, I'm impressed with how Goin' supports students in building their network in a way that perfectly suits this generation of students. The students at the University of Antwerp are loving it"

Jessica Winters
Marketing Director
Utrecht University

"For us Goin' facilitates a critical need for community building among students in a safe and ethical way. Especially friendship building. The platform is built in a very fun and engaging way with literally zero-effort for us as university. The fact it's student-led has actually been key to the achievement of the phenomenal results with Goin' at Utrecht University. Goin' helps us perfectly with what's essential in our job as recruiters and marketeers: to facilitate a safe, ethical and friendly environment, instead of acting as the student friend ourselves. That's essential to appeal to students and be appreciated by the next generation of students!"

Joachim Ekström
Head of Student Recruitment
Uppsala University

"Goin' is a huge help for the university. It helps in our conversion rates, integration and student happiness. I especially like it's a self-managing system as we can use the current community constantly to engage new admitted students, without any efforts from our side."

Unique social impact is hard to quantify, but here are some numbers


Student friendships created


Diverse university communities created


Different groups created and run by students
Unique student support stories to share

Learn more about community recruitment

Talk to the team

More than 60 universities are already using Goin'

Too good to be true?

Talk to an existing customer

What do students say about us

"One big thing that the Goin’ app does is it takes the "wait" away. I don't have to wait until August to meet everyone, I can just start the college experience now! It has taken away the anxiety of not knowing who you're going to meet when you arrive at campus which is also a big help! I have received tremendous support and answers from other students via the group chats about my application and general questions about the campus which is great!"


Uppsala University

"It's so easy to find, chat to people, and see what courses they're doing instead of searching and scrolling through massive social media groups. I love the fact that can we get to introduce ourselves with the little profile introductions, which also makes it so easy to find people with similar interests or the same nationality. I've really been enjoying my time on here!"


University College London

"This is one of the best services I’ve yet to experience regarding education. It’s reassuring to get to know your future colleagues before the study starts and build an initial bond with them. The concept of groups is also interesting! You get to make plans about common interests months before you move to Helsinki."


University of Helsinki

"The main thing that I believe stresses international students when it comes to studying in another country is if they will be able to make friends. This initiative gets rid of that apprehension, so I am really grateful for it!"


University of Antwerp

"I think it’s a great idea honestly, as soon as I knew of it I downloaded it. It definitely helps calm down nerves because you get to know people from your course and other courses and make acquaintances! With luck, even friends, before getting there. It gives you a head start and makes it easier to open up when you first get to Utrecht!"


Utrecht Summer School

"The idea to help find and connect with other students in advance is wonderful. As a matter of fact, to start studying abroad is a tough situation due to housing, living, and other problems. Goin’ reduces those pressure by sharing information with students."


Nyenrode Business School

"Although I read a lot about the University of Helsinki and Finland, there were new information that I knew only from Goin'; from the application and from my fellow classmates! It gave me this sense of a community, that I am not alone in this stressful process. Thank you so much!"


University of Helsinki

"I think it’s a great thing honestly. It helps a lot of people with this anxiety of not having friends or feeling lonely upon arriving either in a new country or just in new studies. I hadn’t had this opportunity before so I must admit that it does help quite a lot. As for the study experience, I believe that it must help with creating a sense of community within the class so that we’d all work better together! Overall the whole idea is really great!"



Success Stories